SEO in the Age of SGE: Surviving the Shift

Google's Search Generative Experience (SGE) puts an AI snapshot at the top of the results. This means fewer clicks to your website. Is SEO dead? No, but it has changed.

1. Keywords are Dead. Long Live Entities.

Google doesn't match strings anymore; it matches concepts (Entities). Instead of stuffing "best shoes", write comprehensive guides that cover the entity of "running shoes" (materials, biomechanics, brands).

2. E-E-A-T (Experience, Expertise, Authoritativeness, Trust)

AI can write generic content. It cannot replicate Experience.

• Bad: "How to fix a leak" (Generic).
• Good: "How I fixed a leak in my 1990 Ford Mustang using duct tape" (First-hand experience).

3. The "Zero-Click" Strategy

If users don't click, you need to provide value in the snippet.

• Optimize for Featured Snippets.
• Focus on Brand Awareness. If they read your answer in SGE, they should at least remember your brand name.

Conclusion

Create content for humans, not robots. Deep, experiential content will always win.